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There, they both pursued fencing — Brian was ranked one of the top foil fencers in the state — and they frequently faced off against each another in tournaments, even though Justin is two years older.The brothers say their contrasting personalities have strengthened them as a team.
The difficulty facing black entrepreneurs is obvious in the name of the product itself.“It has made us more successful because of how we are able to combine those different skill sets,” says Justin.Now the brothers Gerrard are both applying their skills toward Bae.The Gerrards say they know of many white entrepreneurs who were able to get a head start through inheritance or, as Brian puts it, “a quick friends-and-family round of 0,000,” but black entrepreneurs rarely have that luxury.Bae received an angel investment last year before kicking off a seed round at Tech Crunch Disrupt earlier this month.By comparison, 16% of whites over 25 had never been married.
Non-black people aren’t prevented from signing up for Bae, as the app doesn’t ask your race when you create an account.
“Nine times out of 10 if we’re pursuing an investor, it is likely not somebody who has experienced what it’s like to date as a black person in America,” Brian says.
Almost every black entrepreneur faces this challenge.
There are some dating sites for black people, more in the vein, but not an app for young black users.
Since the Gerrards launched Bae last April, the app’s user base has grown to more than 100,000 people, roughly split between men and women (they won’t give an exact user count).
According to the OKCupid analysis, 82% of non-black men on the platform exhibit some form of racial bias against black women.