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31-Jan-2018 07:00 by 2 Comments

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Fifteen percent of Americans have now used a website or app to look for a romantic partner; three years ago, only nine percent had.As it happens, the only group which has taken to online dating at a rate like very young adults have been older adults.

(That said, college graduates don’t use dating services at more than an average rate.)What made millennial adoption of online dating grow so much?

The survey doesn’t say, but it provides some clues.

In the two years between this Pew poll and the last, the percent of 18 to 24-year-olds who had used dating apps on their phone vaulted from five percent to 22 percent.

The survey also found that acceptance—or, at least, awareness—of online dating was growing.

Eighty percent of Americans think a website like Ok Cupid or an app like Tinder are good ways to meet people.

Most interesting to me: These two numbers leap up significantly among affluent or college-educated Americans.

Forty-six percent of college graduates know people who met their spouse or partner online.

It’s too simple to say that, once, college students met each other in person.

College was scaffolded with social activities meant to introduce strangers to other strangers, whether it was speed dating or fraternity-sorority hang-outs.

Over the same period of time, use of Tinder, Hinge, and apps like them exploded.

Just for reference, in February 2013, first covered Tinder, “a new mobile dating application…with a difference”; by January 2016, it could refer to “Tinder dates” without further explanation.

I've been hearing my girlfriends discuss their wins and losses with a variety of online-dating phone apps, so I'm breaking down the newest means of tech-based courtship.